Superluxe

observations in the luxury industry

People’s Design Award

10.05.2010

Please vote for Superluxe for the People’s Design Award competition held by the Cooper Hewitt Museum.

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Made In…

10.03.2010

Prada’s new “Made In…” Project are products that are created by different artisans around the world which utilize traditional craftsmanship, materials, and manufacturing techniques. The newly design labels will declare the origin of the piece.

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Lying, Cheating, Brand lover

08.25.2010

Interesting article over at Fastcompany talking about how scientists have facts that prove designer knockoffs turn people into liars and cheaters.

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The Anti ‘It’ Handbag

08.15.2010

Stuart Vevers is reviving Loewe, a Spanish leather-goods brand owned by LVMH by focusing on simplicity rather than bling and functionality rather than flash.

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Tom Sachs Interview

08.03.2010

Check out Opening Ceremony’s interview with Tom Sachs.

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Louis C’mon

07.22.2010

Here’s an interesting selection of images that envision a world in which a new type of marketing emerges. One that’s radically transparent, just a little bit cheeky and painfully honest. Thanks, Hunter.

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Extreme Lux

07.16.2010

It’s fascinating how so many people admire and worship the Louis Vuitton monogram. Leaves me speechless.

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Spotting a fake

07.12.2010

CNBC’s documentary titled, Crime Inc.: Counterfeit Goods, takes a look into the world of counterfeit products from handbags to prescription drugs and even weapons parts supplied to the military in Iraq. The documentary will air next Wednesday, July 14 at 9 p.m.

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24k Pencil

07.06.2010

For all those luxury lovers out there, this $20 pencil has been plated with a thin layer of 99% pure gold and each comes individually packaged in a box that resembles and gold bar.

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Bottega Veneta

Bottega Veneta has redesigned their website with a overall cleaner layout and easy navigation. They’ve also included video series titled Hand of the Artisan, which allows viewers to see how each Bottega Veneta item is made, and The Art of Collaboration videos that chronicle the behind the scenes of their ad campaigns. I have to say that Bottega Veneta has done a good job incorporating retail and story telling. The new website will really help customers understand and appreciate the art of this luxury brand.

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Superluxe Feature

06.28.2010

Superluxe gets featured in the current issue of Mix Magazine. Many thanks to Clare Acheson for writing about the project in her article on packaging trends.

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Chanel Cotton

06.09.2010

Chanel makes $20 limited edition cotton pads.

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Extended until June 12

04.30.2010

Good news! The window installation will be up until June 12. View invitation here

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You’re invited

04.27.2010

The window installation is up and ready for viewing! It’s located at 74 New Montgomery, SF. The cross streets are Annie and Jessie. Let me know what you guys think. The window will be up until May 14 June 12. You can download some images here.

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Superluxe products

04.26.2010

Stay tuned. Product catalog coming soon.

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Vinyl Check

04.20.2010

Instead of sending my vinyls out to get cut, I’m doing them myself at home with a cutter I scored on eBay. It’s pretty nerve-racking because sometimes the cutter goes crazy on me. I’m just going to keep my fingers crossed that everything will turn out ok.

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