observations in the luxury industry

Made in italy

Published on 07.29.2008

Consumers think the high prices of luxury is worth it because they picture the goods being handmade in Europe by artisans in cozy cottages along the hillsides. However, sadly, this picturesque image is not reality. Many products are made in China and then sent to Italy to add minor finishing touches. As a result, a ‘Made In Italy’ tag appears on the product. After doing some more research, I was pretty surprised to find out that several luxury companies have their goods made in Italy by illegal Chinese laborers. It’s crazy the extent that these companies will go to in order to make more money.

Italy has even tried to revamp their image of heritage and old world charm by releasing a government financed campaign urging American consumers to “Let yourself be charmed by an Italian”.

Filed under: Business

Leave a Reply