Superluxe

observations in the luxury industry

You are browsing the archive for November2007

The Wrong Store

11.28.2007

The Wrong Store, curated by Tobias Wong and Gregory Krum, is an art installation in the language of a retail shop. “Conceptually, no one can enter and nothing individually can be purchased, though everything will be visible as the space is under a 100 sq feet. However, as a retail shop “everything” is for sale but only as a whole (the complete installation). The installation is concerned with exploring the concepts of the gallery as a shop, a shop as a gallery and (more…)

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Pure Magenta

11.20.2007

This project by Sarah Kissell addresses “luxury brand degradation and its multi-identity crisis, a recent sprawl in the industry where fashion labels have expanded their empire by creating multiple extension brands at a cheaper price in order to become more accessible. Simultaneously, as these brands degrade, the logo or name becomes more prominent than the actual product — appearing excessively and redundantly over disposable items, and often at sacrifice to the labels history or heritage.”

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