Superluxe

observations in the luxury industry

You are browsing the archive for July2008

Made in italy

07.29.2008

Consumers think the high prices of luxury is worth it because they picture the goods being handmade in Europe by artisans in cozy cottages along the hillsides. However, sadly, this picturesque image is not reality. Many products are made in China and then sent to Italy to add minor finishing touches. As a result, a ‘Made In Italy’ tag appears on the product. After doing some more research, I was pretty surprised to find out that several luxury companies have their (more…)

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New York Here I Come

07.20.2008

I’ll be in New York this week to do some research! I’m hoping to experience:

– Barney’s NY

– Bergdorf Goodman

– Prada

– Madison Ave.

– Meatpacking District

– Bleecker St.

– Canal Street

– Brooklyn Superhero Store

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Made in China

07.17.2008

It’s obvious that many luxury brands are producing items on assembly lines in developing nations where labor is cheap. I think there’s just something so wrong with selling a purse for $1200 that only took $120 dollars to produce. It’s also saddening that some corporate titans are hiding the fact that their products are made (more…)

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Midas touch

07.13.2008

Interesting project. See more here. Time for me to go buy some metallic, gold spray paint!

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