Logo No Logo

Looks like conspicuous consumption is still lurking around the corner(based on an eLuxury question of the day). I find it fascinating that logos which were once thoughtfully stitched into couture are now decorating everything from iphone cases to doggy sweaters. When will this invasion of the logo end? I guess it’ll only end when the habit of conspicuous consumption becomes something of the past. Continue reading Logo No Logo

Brand Tags

Brand Tags is a collective experiment in brand perception. The basic idea of the site is that a brand exists entirely in people’s heads. Therefore, a brand is whatever a consumer says it is.

I was curious to see what people said about the Gucci, Louis Vuitton, and Burberry brands and most people considered them to be expensive.