Superluxe

observations in the luxury industry

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Logo No Logo

09.16.2008

Looks like conspicuous consumption is still lurking around the corner(based on an eLuxury question of the day). I find it fascinating that logos which were once thoughtfully stitched into couture are now decorating everything from iphone cases to doggy sweaters. When will this invasion of the logo end? I guess it’ll only end when the habit of conspicuous consumption becomes something of the past. (more…)

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Target Bodega

09.15.2008

Lately, I’ve been really inspired by the pop-up store trend and Target has rolled out a pretty impressive Bullseye Bodega. Even though my project is about luxury I’m also finding inspiration in one-stop shops. I’m hoping to bring these qualities into my project and as result, find a design style where luxury meets Seven Eleven.

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Millionaire Fair

09.09.2008

The Millionaire Fair as they put it is the “Gateway to the Luxury Lifestyle”. It’s a lavish, lifestyle trade show that “provides every visitor with the richest experience possible, by offering a unique event where exclusivity, timeless class, professionalism and glamour come together and, naturally, can be bought.”

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Brand Tags

09.05.2008

Brand Tags is a collective experiment in brand perception. The basic idea of the site is that a brand exists entirely in people’s heads. Therefore, a brand is whatever a consumer says it is.

I was curious to see what people said about the Gucci, Louis Vuitton, and Burberry brands and most people considered them to be expensive.

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