observations in the luxury industry

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Packaging Luxury


As a designer, I’m in a field where we pay a lot of attention to designing not only a product but also the package that holds it. For a consumer, opening a package begins their experience with the product. So, sometimes the design of a package can make a product seem even more special. In the luxury business, packaging is extremely important. Many call out the big guns: embosses, die cuts, silk ribbons, tissue paper, (more…)

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