Superluxe

observations in the luxury industry

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The Luxury Strategy

02.10.2009

I’m currently reading, The Luxury Strategy, by Jean-Noel Kapferer and Vincent Bastein.

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Smell of greed

02.09.2009

Francesco Vezzoli’s project Greed is faux ad campaign for an imagined perfume. The short film featuring Natalie Portman and Michelle Williams attempts to isolate and imitate the hype created by the promotion of a new luxury product in the mass market. Watch it here.

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