Superluxe

observations in the luxury industry

You are browsing the archive for July2009

Office

07.20.2009

Since I’m creating a line of products, this project by my thesis adviser, Jason Schulte, is tremendously inspiring.

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Zevs

While preparing for his show in Hong Kong, the police arrested french graffiti artist and logo destroyer Zevs after he painted a “liquidated” Chanel logo on Giorgio Armani’s flagship store. This bold statement was a reflection on the war of brands.

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Louis Vuitton Man purse

07.18.2009

Louis Vuitton’s new ad campaign.

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Interview: Chris Cortez

07.13.2009

Christopher Cortez is someone who has helped be greatly throughout this thesis process. He currently works at Tommy Hilfiger and has also opened his own communication and design firm, Cortez Groupe. Chris had tons of knowledge about the luxury industry and has set up a blog where he documents his findings and inspiration. You can read his interview here.

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Paul Smith

07.08.2009

Just came across a video over at Wolff Olins featuring Paul Smith, a high end fashion label. He’s a designer who doesn’t follow trends and continues to be creative on his own terms. Throughout the video, he mentions how he develops his brand to stand apart from Louis Vuitton, Prada, or Gucci. Smith focuses on quality in his products and creative experimentation. In his presentation he comments, “It’s so sad that all the shops are so formulaic now.” I would have to (more…)

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Beyond the Rack

07.06.2009

There’s a huge growing trend in luxury e-tailing: RueLaLa, Gilt Groupe, HauteLook, and Beyond the Rack just to name a few. Luxury brands pride themselves on creating an amazing shopping experience and I find it interesting that these e-tailers have created a shopping “experience” of their own in the virtual world. There’s a great article in the NYTimes by Rob Walker and another article from the Economist.

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