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Christopher Cortez is someone who has helped be greatly throughout this thesis process. He currently works at Tommy Hilfiger and has also opened his own communication and design firm, Cortez Groupe. Chris had tons of knowledge about the luxury industry and has set up a blog where he documents his findings and inspiration. You can read his interview here.
Just came across a video over at Wolff Olins featuring Paul Smith, a high end fashion label. He’s a designer who doesn’t follow trends and continues to be creative on his own terms. Throughout the video, he mentions how he develops his brand to stand apart from Louis Vuitton, Prada, or Gucci. Smith focuses on quality in his products and creative experimentation. In his presentation he comments, “It’s so sad that all the shops are so formulaic now.” I would have to (more…)
There’s a huge growing trend in luxury e-tailing: RueLaLa, Gilt Groupe, HauteLook, and Beyond the Rack just to name a few. Luxury brands pride themselves on creating an amazing shopping experience and I find it interesting that these e-tailers have created a shopping “experience” of their own in the virtual world. There’s a great article in the NYTimes by Rob Walker and another article from the Economist.