Superluxe

observations in the luxury industry

You are browsing the archive for August2009

Andy Spade

08.31.2009

Just attended the AIGA Design Lecture Series featuring Andy Spade, who is currently the creative director/founder of Partners & Spade – a new studio that specializes in advertising, publishing, art and film. I’ve always liked how he and his wife developed the Kate Spade and Jack Spade brands. What makes them stand out amongst many high end brands is that they invite the consumer to feel like a character in their stories. (more…)

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The September Issue

08.30.2009

The September Issue is a documentary about the legendary Vogue editor, Anna Wintour. It should be an interesting look into the inner workings of the Fashion Bible. The film is now showing in various cities worldwide. I’m hoping to check it out this weekend.

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Freshjive

08.20.2009

Freshjive is a streewear label that is planning on being one of the world’s first anti-branding campaigns by stripping their logos from their clothes (outside the garments and on the labels themselves).

“Throughout the years I’ve become uncomfortable with this business of branding and brand identity. I’m not the type of person that buys something for the brand name.” – Rick Klotz, owner of Freshjive (more…)

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Window displays

08.02.2009

There’s something fascinating about window displays because they’re used as a tool not only to entice passerbys but also used as tool to separate purchasers with onlookers.

“The fact that display appeals to our ambitions is part of why it appeals to our imaginations. Even if you were to buy each piece of merchandise in the window, would you be able to re-create the dream?”


check out Forefront: The Culture of Shop Window Design

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