Superluxe

observations in the luxury industry

You are browsing the archive for December2009

McFancy

12.30.2009

My thesis advisor, Christopher Cortez, sent me this link to the McFancy project. What is it about a logo that can make a Big Mac feel so fancy mcPantsy?

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Fake

12.25.2009

It wasn’t until I started doing research on the counterfeit industry did I really understand the consequences of purchasing a fake. I was surprised to find out that many counterfeits are produced by violent crime syndicates that deal in narcotics, weapons, child prostitution, human trafficking, and terrorism. Above is an image from Bea Correa’s Fakewear project.

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Religiously LV

I’m starting to think many consumers follow brands a little too religiously.

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The Outnet

Another high-end e-tailer.

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