Superluxe

observations in the luxury industry

You are browsing the archive for January2010

Hermès

01.30.2010

Hermès is a luxury brand that has done everything in its power to exude exclusivity. Even though they’re the highest of high end brands, there is something about the brand that doesn’t feel elitist.

“I don’t like elitism in fashion – it’s stupid and boring” – Simon Doonan

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Powerful luxury

01.27.2010

So, here is Forbe’s list of the world’s most powerful luxury brands.

No. 1: Louis Vuitton
Brand Value: $19.4 billion

No. 2. Hermès
Brand Value: $7.86 billion

No. 3. Gucci
Brand Value: $7.47 billion

(more…)

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Retail design

01.24.2010

Lately, I’ve been looking into retail store designs and came across some amazing work by interior design firm Wonderwall. Many high end storefronts are beginning to feel like cookie cutter designs. Consumers are becoming more knowledgeable with higher expectations. The attention to details and brand storytelling are what will make a store stand out amongst another.

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Skin by Chanel

01.21.2010

This project by Ryan McSorely explores the possible future of skincare and branding. His project includes cleanser, toner, lotion, and a tool that allows you to leave a logo impression on your skin!

“Just as we can define ourselves through the brands of clothing we wear, or the brand of mobile phone we have, we can now define ourselves by the brand of skincare product we use. If you are using skincare by Chanel, you want (more…)

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Louis Vuitton Sells Quality

01.13.2010

I was flipping through Vanity Fair and this new ad campaign stopped me in my tracks. The ad reads:

THE YOUNG WOMAN AND THE TINY FOLDS
In everything from Louis Vuitton, there are elements that cannot be fully explained. What secret little gestures do our craftsmen discreetly pass on? How do we blend innate skill and inherent prowess?
(more…)

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Valentino Documentary

01.05.2010

Valentino The Last Emperor is a documentary that takes us into the world of couture and high fashion of the Valentino empire. What I found interesting in the film was the tug of war between creativity and management. Many times in the film Valentino hints to how fashion has become more of a well oiled money making machine. He comments about how today’s industry is run by (more…)

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