Superluxe

observations in the luxury industry

You are browsing the archive for February2010

Gucci – Forever Now

02.28.2010

I was reading the NYTs today and came across Gucci’s new ad campaign. Similar to Louis Vuitton’s last ad campaign, Gucci is also trying to promote their heritage and quality.

The ad reads:
The man. The passion. The dream. Guccio Gucci lived the artisan’s life of Florence in 1921. Authentic. Enduring. Dedicated to perfection. His spirit inspires our traditions today. The beauty of what he began nurtured by generations (more…)

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Gucci Live Show

02.27.2010

Gucci’s fashion show will be live on their Facebook page on 2/27 at 11:45am (EST). It’s interesting to see luxury brands embrace social media. Seems like they were against them in the beginning. Now, however, they’re trying harder to build an online fan base.

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Future of fashion

02.11.2010

Here’s an interesting interview by Style.com with Robert Duffy about the future of fashion. He speaks about how a brand has to be different from everybody else and yet still maintain an image of a designer. “I never think that you should walk into a store and everything should be expensive. You still should have things that people can buy and that aren’t a gazillion dollars,” says Duffy. (more…)

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Valentino Spring 2010

02.04.2010

Ever since Valentino retired, the new Valentino house has come across with some drastic changes. This season’s couture collection was described as a circus by Valentino’s partner, Giancarlo Giammetti.

He was “not sad … just surprised. … We have always supported the new designers and we love them, but this time we have to distance ourselves from this ridiculous circus.” -Giancarlo Giammetti (more…)

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Roberto Cavalli Pets

02.02.2010

Here’s an example of superfluous luxury at its best…Robert Cavalli’s new pet collection where doggy t-shirts start at $110.

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LV 2010 gym couture

Louis Vuitton just released their Spring/Summer 2010 gym set. Who wouldn’t want to sweat all over their Louis Vuitton wrist band…

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