Superluxe

observations in the luxury industry

Anticounterfeit

Published on 08.07.2008

When I was in NY doing research for my project, I came across dozens of vendors selling counterfeit luxury products. The International AntiCounterfeiting Coalition, world’s largest non-profit organization devoted solely to protecting intellectual property and deterring counterfeiting, estimates that up to 7% of today’s global trade (about $6oo billion) is counterfeit.

I strongly believe that most people buy luxury brands for what they represent and not for what they actually are and it’s come down to the point where a good fake could easily satisfy a buyers need just like the real one.

Filed under: Counterfeit

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