Superluxe

observations in the luxury industry

Beyond the Rack

Published on 07.06.2009

There’s a huge growing trend in luxury e-tailing: RueLaLa, Gilt Groupe, HauteLook, and Beyond the Rack just to name a few. Luxury brands pride themselves on creating an amazing shopping experience and I find it interesting that these e-tailers have created a shopping “experience” of their own in the virtual world. There’s a great article in the NYTimes by Rob Walker and another article from the Economist.

Filed under: e-Tailers

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