Freshjive

Freshjive is a streewear label that is planning on being one of the world’s first anti-branding campaigns by stripping their logos from their clothes (outside the garments and on the labels themselves).

“Throughout the years I’ve become uncomfortable with this business of branding and brand identity. I’m not the type of person that buys something for the brand name.” – Rick Klotz, owner of Freshjive Continue reading Freshjive

Brand Next

Brand Next is a project by creative firm, Wolff Olins that describes how brands of the future will be very different from brands of the past. “Taking an aspect of the Brand Next thinking, The Store for Tomorrow explores the idea of brands as platforms for action, helping people do more and do better. The show invites guest not just to look, but to do something. In the Store for Tomorrow, you don’t pay to get; you give to get. Continue reading Brand Next

Logo No Logo

Looks like conspicuous consumption is still lurking around the corner(based on an eLuxury question of the day). I find it fascinating that logos which were once thoughtfully stitched into couture are now decorating everything from iphone cases to doggy sweaters. When will this invasion of the logo end? I guess it’ll only end when the habit of conspicuous consumption becomes something of the past. Continue reading Logo No Logo

Brand Tags

Brand Tags is a collective experiment in brand perception. The basic idea of the site is that a brand exists entirely in people’s heads. Therefore, a brand is whatever a consumer says it is.

I was curious to see what people said about the Gucci, Louis Vuitton, and Burberry brands and most people considered them to be expensive.