Superluxe

observations in the luxury industry

Posts filed under ‘Designer’

Andy Spade

08.31.2009

Just attended the AIGA Design Lecture Series featuring Andy Spade, who is currently the creative director/founder of Partners & Spade – a new studio that specializes in advertising, publishing, art and film. I’ve always liked how he and his wife developed the Kate Spade and Jack Spade brands. What makes them stand out amongst many high end brands is that they invite the consumer to feel like a character in their stories. (more…)

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Paul Smith

07.08.2009

Just came across a video over at Wolff Olins featuring Paul Smith, a high end fashion label. He’s a designer who doesn’t follow trends and continues to be creative on his own terms. Throughout the video, he mentions how he develops his brand to stand apart from Louis Vuitton, Prada, or Gucci. Smith focuses on quality in his products and creative experimentation. In his presentation he comments, “It’s so sad that all the shops are so formulaic now.” I would have to (more…)

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