observations in the luxury industry

Posts filed under ‘e-Tailers’

The Outnet


Another high-end e-tailer.

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Beyond the Rack


There’s a huge growing trend in luxury e-tailing: RueLaLa, Gilt Groupe, HauteLook, and Beyond the Rack just to name a few. Luxury brands pride themselves on creating an amazing shopping experience and I find it interesting that these e-tailers have created a shopping “experience” of their own in the virtual world. There’s a great article in the NYTimes by Rob Walker and another article from the Economist.

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Much of the joy of luxury shopping has to do with the consumer’s experience in a store environment. In order to survive, I think these e-tailers need to be able to recreate similar experiences in a virtual world. Just came across another luxury online retailer.

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