Superluxe

observations in the luxury industry

Posts filed under ‘Louis Vuitton’

LV & The Climate Project

03.12.2010

I was flipping through this month’s Vanity Fair to check out all the advertisements and came across a Louis Vuitton ad featuring Annie Leibovitz and Mikhail Baryshnikov.

The ad reads: (more…)

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LV 2010 gym couture

02.02.2010

Louis Vuitton just released their Spring/Summer 2010 gym set. Who wouldn’t want to sweat all over their Louis Vuitton wrist band…

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Louis Vuitton Sells Quality

01.13.2010

I was flipping through Vanity Fair and this new ad campaign stopped me in my tracks. The ad reads:

THE YOUNG WOMAN AND THE TINY FOLDS
In everything from Louis Vuitton, there are elements that cannot be fully explained. What secret little gestures do our craftsmen discreetly pass on? How do we blend innate skill and inherent prowess?
(more…)

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Bernard Arnold

04.13.2009

Meet the powerful man behind the LVMH, the worlds largest luxury goods producing empire.

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Louis Vuitton rose

03.09.2009

These roses are available for $40 each in Japan in celebration of White Day. I think it’s absolutely absurd that a fancy logo stamped on something so mundane as a rose can turn it into luxury.

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