Superluxe

observations in the luxury industry

Posts filed under ‘Luxury’

Made In…

10.03.2010

Prada’s new “Made In…” Project are products that are created by different artisans around the world which utilize traditional craftsmanship, materials, and manufacturing techniques. The newly design labels will declare the origin of the piece.

No Comments on Made In…

The Anti ‘It’ Handbag

08.15.2010

Stuart Vevers is reviving Loewe, a Spanish leather-goods brand owned by LVMH by focusing on simplicity rather than bling and functionality rather than flash.

No Comments on The Anti ‘It’ Handbag

Bottega Veneta

07.06.2010

Bottega Veneta has redesigned their website with a overall cleaner layout and easy navigation. They’ve also included video series titled Hand of the Artisan, which allows viewers to see how each Bottega Veneta item is made, and The Art of Collaboration videos that chronicle the behind the scenes of their ad campaigns. I have to say that Bottega Veneta has done a good job incorporating retail and story telling. The new website will really help customers understand and appreciate the art of this luxury brand.

No Comments on Bottega Veneta

Chanel Cotton

06.09.2010

Chanel makes $20 limited edition cotton pads.

No Comments on Chanel Cotton

Most expensive water

03.23.2010

Really, people?? Is a $3.3 million water bottle filled with H20 from natural springs throughout the world a product even worth creating? Talk about luxury to the max. It’s so “blinged” out that it almost seems tacky.

No Comments on Most expensive water

Valentino Spring 2010

02.04.2010

Ever since Valentino retired, the new Valentino house has come across with some drastic changes. This season’s couture collection was described as a circus by Valentino’s partner, Giancarlo Giammetti.

He was “not sad … just surprised. … We have always supported the new designers and we love them, but this time we have to distance ourselves from this ridiculous circus.” -Giancarlo Giammetti (more…)

No Comments on Valentino Spring 2010

Roberto Cavalli Pets

02.02.2010

Here’s an example of superfluous luxury at its best…Robert Cavalli’s new pet collection where doggy t-shirts start at $110.

No Comments on Roberto Cavalli Pets

Hermès

01.30.2010

Hermès is a luxury brand that has done everything in its power to exude exclusivity. Even though they’re the highest of high end brands, there is something about the brand that doesn’t feel elitist.

“I don’t like elitism in fashion – it’s stupid and boring” – Simon Doonan

No Comments on Hermès

RL’s Photoshop Nightmare

10.06.2009

Extremely thin models are nothing new to the fashion industry. However, this Photoshop mishap at Ralph Lauren is just unexceptable.

No Comments on RL’s Photoshop Nightmare

Chanel Store Opening

09.20.2009

The Chanel Store on Geary Street in San Francisco will be re-opening their doors after months of remodeling. They’ll be throwing an opening event 11/20 – 11/21 from 10:00am – 6:00pm.

No Comments on Chanel Store Opening

100 years of Selfridges

05.07.2009

Selfridges celebrates 100 years in an array of collaborations with influential designers.

No Comments on 100 years of Selfridges

YSL Cigarettes

04.08.2009

Yet another mundane object branded with a luxury logo.

No Comments on YSL Cigarettes

Millionaire Fair

09.09.2008

The Millionaire Fair as they put it is the “Gateway to the Luxury Lifestyle”. It’s a lavish, lifestyle trade show that “provides every visitor with the richest experience possible, by offering a unique event where exclusivity, timeless class, professionalism and glamour come together and, naturally, can be bought.”

No Comments on Millionaire Fair