observations in the luxury industry

Posts filed under ‘Work in Progress’

Superluxe Feature


Superluxe gets featured in the current issue of Mix Magazine. Many thanks to Clare Acheson for writing about the project in her article on packaging trends.

No Comments on Superluxe Feature

Extended until June 12


Good news! The window installation will be up until June 12. View invitation here

No Comments on Extended until June 12

You’re invited


The window installation is up and ready for viewing! It’s located at 74 New Montgomery, SF. The cross streets are Annie and Jessie. Let me know what you guys think. The window will be up until May 14 June 12. You can download some images here.

3 Comments on You’re invited

Superluxe products


Stay tuned. Product catalog coming soon.

2 Comments on Superluxe products

Vinyl Check


Instead of sending my vinyls out to get cut, I’m doing them myself at home with a cutter I scored on eBay. It’s pretty nerve-racking because sometimes the cutter goes crazy on me. I’m just going to keep my fingers crossed that everything will turn out ok.

No Comments on Vinyl Check

The Midas Touch

I’ve been busy all week spraying everything gold.

No Comments on The Midas Touch



Been busy building the shelving for the window installation. Looks like I’ll be installing the windows 4/25-4/26.

No Comments on Installation

You’re invited


I will be exhibiting my products in a form of a window display. I just finalized the date and location!

Date: April 26 – May 14June 12
Location: 74 New Montgomery St., San Francisco
Cross streets are Annie and Jessie

Many thanks to New Montgomery Partners for letting me use their window space.

No Comments on You’re invited

Logo Mojo


Here’s a sneak peek at another product I’m currently finalizing. It’s called Logo Mojo and it comes in a form of a spray. It’s a fictitious product that turns a logo into a crazy, fancy, shmancy pattern.

No Comments on Logo Mojo

Bling it up


I’m starting to get into the production phase of the project. Here’s a sneak peek of one of my products, Bling it up. It’s a typical toy vending machine but dispenses capsules filled with diamonds (plastic diamond confetti). I purchased the vending machine at and the toy capsules on eBay. Unfortunately, the toy capsules came with multi-color caps so I had to spray paint them all black myself. More images to come soon.

No Comments on Bling it up

Philip Wood


Many thanks to the amazing Philip Wood of Citizen:citizen, who was kind enough to take an hour out of his day to meet with me. His curatorial and creative work has been my constant source of inspiration.

No Comments on Philip Wood

Super Star


Here’s the design I’ve been working on for the Celebrity Endorsement Certificate.

No Comments on Super Star

Logos Deluxe


I’m doing logo explorations for Superluxe so I’ve been doing research on luxury brands and their identities. Since luxury brands try to market themselves as special and unique, you would think their logos would look drastically different. But no…most have opted for the similar design styles. From my research, they all either have large interlocking initials or tracked out elegant serif typefaces. You can see a compilation here.

No Comments on Logos Deluxe