Superluxe

observations in the luxury industry

Future of fashion

Published on 02.11.2010

Here’s an interesting interview by Style.com with Robert Duffy about the future of fashion. He speaks about how a brand has to be different from everybody else and yet still maintain an image of a designer. “I never think that you should walk into a store and everything should be expensive. You still should have things that people can buy and that aren’t a gazillion dollars,” says Duffy.

The article also speaks about Marc Jacobs thoughts on fashion and celebrity endorsements. Duffy states, “I’m not into the celebrity thing or anything, like we used to do. You know, it’s like, that’s boring. People used to want to come to our shows because of that, and we’ve sort of cut that out the last two seasons just because it was boring.” It should be able the fashion and not who attends the shows.

Filed under: Fashion

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