Superluxe

observations in the luxury industry

Hermès

Published on 01.30.2010

Hermès is a luxury brand that has done everything in its power to exude exclusivity. Even though they’re the highest of high end brands, there is something about the brand that doesn’t feel elitist.

“I don’t like elitism in fashion – it’s stupid and boring” – Simon Doonan

Filed under: Luxury

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