Superluxe

observations in the luxury industry

How Luxury Lost its Luster

Published on 04.12.2008

I’ve just finished reading Deluxe: How Luxury Lost its Luster by Dana Thompson and have taken away quite a lot of valuable insight. Within the book Thompson compares Old Luxury, what was rare and hard to acquire because of its refined qualities with New Luxury, what is readily available to the middle classes who have increasingly greater amounts of disposable income, time, and desire. Throughout the book Thompson focuses on the changes in the luxury industry and its significant trend towards democratization and notes the effects this “classes to the masses” phenomenon has on consumer spending habits.

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