Superluxe

observations in the luxury industry

Logo No Logo

Published on 09.16.2008

Looks like conspicuous consumption is still lurking around the corner(based on an eLuxury question of the day). I find it fascinating that logos which were once thoughtfully stitched into couture are now decorating everything from iphone cases to doggy sweaters. When will this invasion of the logo end? I guess it’ll only end when the habit of conspicuous consumption becomes something of the past. Some questions I’m exploring: What makes something luxurious? Is it the quality of the product, the brand, or both? What should be the first priority when creating a luxury brand? Learn more about conspicuous consumption with economist, Thorstein Veblen.

Filed under: Branding

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