Superluxe

observations in the luxury industry

Louis Vuitton Sells Quality

Published on 01.13.2010

I was flipping through Vanity Fair and this new ad campaign stopped me in my tracks. The ad reads:

THE YOUNG WOMAN AND THE TINY FOLDS
In everything from Louis Vuitton, there are elements that cannot be fully explained. What secret little gestures do our craftsmen discreetly pass on? How do we blend innate skill and inherent prowess?
Or how can five tiny folds lengthen the life of a wallet? Let’s allow these mysteries to hang in the air. Time will provide the answer.


Seems like Louis Vuitton is trying to get back to their roots and market themselves as a quality brand. There’s just one minor detail…bags aren’t handmade by porcelain skinned, young women…

Filed under: Louis Vuitton

1 Comment

  1. […] was reading the NYTs today and came across Gucci’s new ad campaign. Similar to Louis Vuitton’s last ad campaign, Gucci is also trying to promote their heritage and […]

Leave a Reply