Superluxe

observations in the luxury industry

Celebrity Endorsments

Published on 03.29.2009

Celebrity endorsements and luxury brand development almost works hand in hand. These brands nowadays seem so reliant on celebrities to act as a spokesperson/brand ambassador. Just look at red carpet events, where celebrities are drenched in jewels and glamour, each and every one of them becomes a walking billboard.

In my opinion, endorsing a celebrity feels like brandings easy way out. Seems like associating with a celebrity is the easiest way to build a brand. I’ll have to look into my assumptions. Some reading materials I’ve come across so far here and here.

Filed under: Branding

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