Superluxe

observations in the luxury industry

Mass luxe

Published on 03.15.2009

Luxury is definitely no longer reserved for the elite. There has been a big demand for a taste of luxury from the middle class. Many are prepared to pay a premium for the thrill of owning a brand that makes them special even if it means purchasing a $100 keychain, a $50 perfume, or a $48 lipstick. There have been more and more collaborative projects between the high and low:

– Isaac Mizrahi & Target
– Karl Lagerfeld & H&M
– Colette & GAP
– Kohls & Vera Wang

Filed under: Research

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