Superluxe

observations in the luxury industry

Missoni 2010 Campaign

Published on 03.01.2010

I was flipping through the NYTs Style Magazine and came across Missoni’s new ad campaign. The campaign includes eight images that were captured during a Missoni family dinner. Photographed by Juergen Teller (photographer for Marc Jacobs’s campaigns), the ads intend to evoke a more homey, warm and fuzzy, family feel.

At first I thought it was a Marc Jacob’s ad. I was surprised to find out that it wasn’t. While the concept of the new campaign is interesting I wished that it looked significantly different from Marc Jacob ads.

Filed under: Ad Campaign

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