Superluxe

observations in the luxury industry

Pure Magenta

Published on 11.20.2007

This project by Sarah Kissell addresses “luxury brand degradation and its multi-identity crisis, a recent sprawl in the industry where fashion labels have expanded their empire by creating multiple extension brands at a cheaper price in order to become more accessible. Simultaneously, as these brands degrade, the logo or name becomes more prominent than the actual product — appearing excessively and redundantly over disposable items, and often at sacrifice to the labels history or heritage.”

Filed under: Inspiration

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