Superluxe

observations in the luxury industry

Valentino Spring 2010

Published on 02.04.2010

Ever since Valentino retired, the new Valentino house has come across with some drastic changes. This season’s couture collection was described as a circus by Valentino’s partner, Giancarlo Giammetti.

He was “not sad … just surprised. … We have always supported the new designers and we love them, but this time we have to distance ourselves from this ridiculous circus.” -Giancarlo Giammetti


This is just one example, of how the luxury industry has changed. They’re moving away from the roots of what a Valentino brand is suppose to be. From this new Spring collection, it’s obvious they’re trying to transform the Valentino brand into something hip and cool.

Filed under: Luxury

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