Superluxe

observations in the luxury industry

The Superluxe Shop

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CONCEPT
This design project will take form as a pop-up window installation promoting a satirical catalog of products that provide customers with a toolkit for instant luxury branding success. These fictitious products are intended to draw attention to the branding mystique and marketing gimmicks that currently make luxury luxurious.



VENUE

The installation will be up from April 26 – May 14 August 30 at 74 New Montgomery St., San Francisco. The cross streets are Annie and Jessie.

** Generous support from New Montgomery Partners.



DESIGN AESTHETIC
– luxury meets convenience store

– gallery meets retail

– conceptual

– sophisticated

– unexpected

– fun

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