Anticounterfeit

When I was in NY doing research for my project, I came across dozens of vendors selling counterfeit luxury products. The International AntiCounterfeiting Coalition, world’s largest non-profit organization devoted solely to protecting intellectual property and deterring counterfeiting, estimates that up to 7% of today’s global trade (about $6oo billion) is counterfeit.

I strongly believe that most people buy luxury brands for what they represent and not for what they actually are and it’s come down to the point where a good fake could easily satisfy a buyers need just like the real one.

Leave a Reply

Your email address will not be published. Required fields are marked *