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Retail design

Lately, I’ve been looking into retail store designs and came across some amazing work by interior design firm Wonderwall. Many high end storefronts are beginning to feel like cookie cutter designs. Consumers are becoming more knowledgeable with higher expectations. The attention to details and brand storytelling are what will make a store stand out amongst another.

Skin by Chanel

This project by Ryan McSorely explores the possible future of skincare and branding. His project includes cleanser, toner, lotion, and a tool that allows you to leave a logo impression on your skin!

“Just as we can define ourselves through the brands of clothing we wear, or the brand of mobile phone we have, we can now define ourselves by the brand of skincare product we use. If you are using skincare by Chanel, you want Continue reading Skin by Chanel

Louis Vuitton Sells Quality

I was flipping through Vanity Fair and this new ad campaign stopped me in my tracks. The ad reads:

THE YOUNG WOMAN AND THE TINY FOLDS
In everything from Louis Vuitton, there are elements that cannot be fully explained. What secret little gestures do our craftsmen discreetly pass on? How do we blend innate skill and inherent prowess? Continue reading Louis Vuitton Sells Quality

Valentino Documentary

Valentino The Last Emperor is a documentary that takes us into the world of couture and high fashion of the Valentino empire. What I found interesting in the film was the tug of war between creativity and management. Many times in the film Valentino hints to how fashion has become more of a well oiled money making machine. He comments about how today’s industry is run by Continue reading Valentino Documentary

Fake

It wasn’t until I started doing research on the counterfeit industry did I really understand the consequences of purchasing a fake. I was surprised to find out that many counterfeits are produced by violent crime syndicates that deal in narcotics, weapons, child prostitution, human trafficking, and terrorism. Above is an image from Bea Correa’s Fakewear project.

Lagerfeld Confidential

This documentary takes us into Karl Lagerfeld’s daily life as an artist and a fashion designer. In the film he mentions that couture artists have so much potential to push creativity, however, many are letting businesses run the empire. It’s unfortunate that creativity is usually hindered by money and business politics. I think a brand becomes successful only when creativity and business meets an equilibrium.