How Luxury Lost its Luster

I’ve just finished reading Deluxe: How Luxury Lost its Luster by Dana Thompson and have taken away quite a lot of valuable insight. Within the book Thompson compares Old Luxury, what was rare and hard to acquire because of its refined qualities with New Luxury, what is readily available to the middle classes who have increasingly greater amounts of disposable income, time, and desire. Continue reading How Luxury Lost its Luster

Bougie gas masks anyone?

These bejeweled gas masks were created by artist Diddo Velema for the “Luxury Show 2008” in Bucharest, Romania.

“We are in a state of perpetual war – with ourselves and with the eco-system that sustains us. Perpetual war breeds perpetual fear. In the present context, this fear stems from our extreme desire for authenticity and manifests itself in our collectively insatiable culture of consumption.” – Velema Continue reading Bougie gas masks anyone?

Barbara Kruger

I’ve been a big fan of Barbara Kruger’s work and especially her I shop, therefore I am series. I also find her collaboration with Selfridges pretty interesting. It’s great when commerce, fashion and art collaborate together, unfortunately, corporate usually works with artists not to push creative boundaries but rather to bring in the $$$. But then again..is this symbiotic relationship really a bad thing?

Logos Deluxe

I’m doing logo explorations for Superluxe so I’ve been doing research on luxury brands and their identities. Since luxury brands try to market themselves as special and unique, you would think their logos would look drastically different. But no…most have opted for the similar design styles. From my research, they all either have large interlocking initials or tracked out elegant serif typefaces. You can see a compilation here.

The Wrong Store

The Wrong Store, curated by Tobias Wong and Gregory Krum, is an art installation in the language of a retail shop. “Conceptually, no one can enter and nothing individually can be purchased, though everything will be visible as the space is under a 100 sq feet. However, as a retail shop “everything” is for sale but only as a whole (the complete installation). The installation is concerned with exploring the concepts of the gallery as a shop, a shop as a gallery and Continue reading The Wrong Store

Pure Magenta

This project by Sarah Kissell addresses “luxury brand degradation and its multi-identity crisis, a recent sprawl in the industry where fashion labels have expanded their empire by creating multiple extension brands at a cheaper price in order to become more accessible. Simultaneously, as these brands degrade, the logo or name becomes more prominent than the actual product — appearing excessively and redundantly over disposable items, and often at sacrifice to the labels history or heritage.”