Category: e-Tailers

Another high-end e-tailer.

There’s a huge growing trend in luxury e-tailing: RueLaLa, Gilt Groupe, HauteLook, and Beyond the Rack just to name a few. Luxury brands pride themselves on creating an amazing shopping experience and I find it interesting that these e-tailers have created a shopping “experience” of their own in the virtual world. There’s a great article in the NYTimes by Rob Walker and another article from the Economist.

Much of the joy of luxury shopping has to do with the consumer’s experience in a store environment. In order to survive, I think these e-tailers need to be able to recreate similar experiences in a virtual world. Just came across another luxury online retailer.