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Superluxe

observations in the luxury industry

About

  • Project Summary
  • The Superluxe Shop
  • The Goods
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Contact

  • hello@superluxe.org
  • facebook

Links

  • Murketing
  • Brandchannel
  • Luxury Council
  • The Luxury Institute
  • Robb Report
  • Comité Colbert
  • Millionaire Fair

Reading

  • Deluxe: How Luxury Lost its Luster
  • Chasing Cool
  • Trading Up: The New American Luxury
  • Living It Up
  • Richistan
  • The Luxury Strategy
  • Luxury World
  • Luxury Fashion Branding


Videos

  • Kids + Money
  • How to bootleg a Louis Vuitton
  • How Luxury Lost its Luster
  • Luxury Unveiled
  • LVMH, the film
  • Counterfeit Crochet Project
  • Valentino. The Last Emperor
  • Born Rich
  • Lagerfeld Confidential

Categories

  • Ad Campaign
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  • Inspiration
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  • Louis Vuitton
  • Luxury
  • Luxury Industry
  • Research
  • Retail
  • Uncategorized
  • Work in Progress

Archives

  • August 2023
  • October 2010
  • August 2010
  • July 2010
  • June 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
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  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008
  • August 2008
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  • May 2008
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  • January 2008
  • December 2007
  • November 2007
  • October 2007
  • September 2007

Category: Uncategorized

People’s Design Award

Please vote for Superluxe for the People’s Design Award competition held by the Cooper Hewitt Museum.

Posted on 10.05.2010Categories UncategorizedLeave a comment on People’s Design Award

The Anti ‘It’ Handbag

Stuart Vevers is reviving Loewe, a Spanish leather-goods brand owned by LVMH by focusing on simplicity rather than bling and functionality rather than flash.

Posted on 08.15.201008.15.2010Categories Luxury, UncategorizedLeave a comment on The Anti ‘It’ Handbag

Louis C’mon

Here’s an interesting selection of images that envision a world in which a new type of marketing emerges. One that’s radically transparent, just a little bit cheeky and painfully honest. Thanks, Hunter.

Posted on 07.22.201007.22.2010Categories UncategorizedLeave a comment on Louis C’mon

Extreme Lux

It’s fascinating how so many people admire and worship the Louis Vuitton monogram. Leaves me speechless.

Posted on 07.16.201007.20.2010Categories UncategorizedLeave a comment on Extreme Lux

24k Pencil

For all those luxury lovers out there, this $20 pencil has been plated with a thin layer of 99% pure gold and each comes individually packaged in a box that resembles and gold bar.

Posted on 07.06.201007.06.2010Categories UncategorizedLeave a comment on 24k Pencil
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