This project by Sarah Kissell addresses “luxury brand degradation and its multi-identity crisis, a recent sprawl in the industry where fashion labels have expanded their empire by creating multiple extension brands at a cheaper price in order to become more accessible. Simultaneously, as these brands degrade, the logo or name becomes more prominent than the actual product — appearing excessively and redundantly over disposable items, and often at sacrifice to the labels history or heritage.”
Tom Sachs
Tom Sachs, a troublemaker in the art scene tends to comment on consumption, branding, commerce, money, and power. His work usually aims to change viewer’s perceptions on value, precious items, and admired brands.
Business of luxury
In the past decade, luxury has gone from occasional indulgence to daily ritual. The recent issue of Fortune Magazine, takes us into the new world of luxe.