Ever since Valentino retired, the new Valentino house has come across with some drastic changes. This season’s couture collection was described as a circus by Valentino’s partner, Giancarlo Giammetti.
He was “not sad … just surprised. … We have always supported the new designers and we love them, but this time we have to distance ourselves from this ridiculous circus.” -Giancarlo Giammetti
This is just one example, of how the luxury industry has changed. They’re moving away from the roots of what a Valentino brand is suppose to be. From this new Spring collection, it’s obvious they’re trying to transform the Valentino brand into something hip and cool.