observations in the luxury industry

Brand Tags

Published on 09.05.2008

Brand Tags is a collective experiment in brand perception. The basic idea of the site is that a brand exists entirely in people’s heads. Therefore, a brand is whatever a consumer says it is.

I was curious to see what people said about the Gucci, Louis Vuitton, and Burberry brands and most people considered them to be expensive.

Filed under: Branding

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